{"id":4510,"date":"2020-12-16T13:33:38","date_gmt":"2020-12-16T13:33:38","guid":{"rendered":"https:\/\/caterinabanella.it\/demo\/?page_id=4510"},"modified":"2023-06-14T22:38:57","modified_gmt":"2023-06-14T20:38:57","slug":"comunicazione-media-relations","status":"publish","type":"page","link":"https:\/\/caterinabanella.it\/?page_id=4510","title":{"rendered":"Comunicazione e media relations"},"content":{"rendered":"

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Comunicazione e media relations<\/strong><\/h2>\n

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Svolgo attivit\u00e0 di consulenza in comunicazione e ufficio stampa per aziende, PMI e organizzazioni non profit <\/span>sviluppando strategie di visibilit\u00e0, relazione, reputazione ed engagement verso il sistema degli stakeholder.<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

A partire da un\u2019analisi dei punti di partenza e degli scenari, le aiuto a identificare i messaggi chiave, il tono di voce, il mix degli strumenti e gli stili di comunicazione pi\u00f9 coerenti, efficaci e distintivi per facilitare e sostenere i loro obiettivi.<\/p>\n

Nel contesto della consulenza in comunicazione, un processo strutturato e misurabile di ufficio stampa gioca sempre un ruolo chiave nella composizione\u00a0 della strategia suggerita per l\u2019importanza che le media relations rivestono nella costruzione dell\u2019identit\u00e0 e nella reputazione aziendale.<\/p>\n

Cos\u00ec come l\u2019attenzione e la sensibilit\u00e0 nel rendere pi\u00f9 percepibile e rilevante l\u2019impegno dell\u2019impresa sui temi della sostenibilit\u00e0 e della responsabilit\u00e0 sociale quale drive ormai imprescindibile per tenere insieme profitto e valore di lungo termine del brand.<\/p>\n

Oltre a sviluppare la mia attivit\u00e0 di consulenza per conto di aziende e organizzazioni clienti, lavoro anche a supporto di agenzie di comunicazione e digital marketing in qualit\u00e0 di project manager o a supporto di team interni apportando la mia esperienza specifica.<\/p>\n

Il valore di questa collaborazione sta nell\u2019offrire seniority strategica, capacit\u00e0 esecutiva e client management in autonomia, unita all\u2019opportunit\u00e0 di creare sinergie di sviluppo commerciale comuni,\u00a0 implementando reciprocamente know how, raggio dei servizi offerti, sistema relazionale.<\/p>\n

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Consulenza strategica<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.21.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” icon_color__hover=”#FF3822″ icon_color__hover_enabled=”on|hover” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Analisi mercato e competitor, assessment posizionamento, profilazione target<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.21.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” icon_color__hover=”#FF3822″ icon_color__hover_enabled=”on|hover” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Definizione della strategia di comunicazione e declinazione tattica<\/p>\n

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Progettazione di campagne di comunicazione istituzionale e di prodotto<\/p>\n

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Mappatura Stakeholder e strategia di management & engagement<\/p>\n

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Analisi vulnerabilit\u00e0 e aree di rischio della comunicazione<\/p>\n

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Crisis & Issue management<\/p>\n

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Progettazione di strategie di relazione con la comunit\u00e0 e consenso territoriale<\/p>\n

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Organizzazione eventi a carattere istituzionale e di prodotto<\/p>\n

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Media relations tattiche e strategiche<\/p>\n

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Analisi del posizionamento media del cliente<\/p>\n

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Individuazione target media strategici e costruzione media-list<\/p>\n

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Definizione della strategia media<\/p>\n

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Produzione di contenuti, strumenti e materiali informativi dedicati<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.21.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” icon_color__hover=”#FF3822″ icon_color__hover_enabled=”on|hover” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Organizzazione di eventi media, conferenze stampa, press briefing<\/span><\/p>\n

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Strategie di relazione e ingaggio Blogger & web influencer<\/p>\n

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Media training e formazione alla comunicazione con la stampa<\/p>\n

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Organizzazione di eventi media, conferenze stampa, press briefing<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.21.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” icon_color__hover=”#FF3822″ icon_color__hover_enabled=”on|hover” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Media monitoring e Media evaluation<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.21.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” icon_color__hover=”#FF3822″ icon_color__hover_enabled=”on|hover” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Rassegna stampa quotidiana<\/p>\n

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Inizia da qui!
Scopri come posso aiutare la tua azienda.<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/caterinabanella.it\/lavora-con-me\/” button_text=”Scopri di pi\u00f9” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FF3822″ button_bg_color=”#FFFFFF” button_border_color=”#FFFFFF” button_border_radius=”50px” button_font=”|700||on|||||” button_use_icon=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#000000″ button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#ECB8FF” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#ECB8FF” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Comunicazione e media relationsSvolgo attivit\u00e0 di consulenza in comunicazione e ufficio stampa per aziende, PMI e organizzazioni non profit sviluppando strategie di visibilit\u00e0, relazione, reputazione ed engagement verso il sistema degli stakeholder.A partire da un\u2019analisi dei punti di partenza e degli scenari, le aiuto a identificare i messaggi chiave, il tono di voce, il mix […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[bt_bb_section layout=\"boxed_1200\" lazy_load=\"yes\" top_spacing=\"extra_large\" bottom_spacing=\"medium\" full_screen=\"\" vertical_align=\"top\" background_overlay=\"light_solid\" color_scheme=\"accent-dark-skin\" top_negative_margin=\"\" background_color=\"\" bottom_negative_margin=\"\" highlighted=\"no\" background_image=\"3886\" parallax=\"\" parallax_offset=\"\" background_video_yt=\"\" 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headline=\"Comunicazione e media relations<\/strong>\" subheadline=\"Svolgo attivit\u00e0 di consulenza in comunicazione e ufficio stampa per aziende, PMI e organizzazioni non profit\r\nsviluppando strategie di visibilit\u00e0, relazione, reputazione ed engagement verso il sistema degli stakeholder.\" html_tag=\"h1\" size=\"large\" align=\"left\" dash=\"bottom\" color_scheme=\"\" color=\"#2b2b2b\" font=\"inherit\" font_size=\"\" font_weight=\"\" url=\"\" target=\"_self\" responsive=\"\" publish_datetime=\"\" expiry_datetime=\"\" el_id=\"\" el_class=\"\" el_style=\"\"][\/bt_bb_headline][\/bt_bb_column][\/bt_bb_row][\/bt_bb_section][bt_bb_section layout=\"boxed_right_1200\" top_spacing=\"normal\" bottom_spacing=\"normal\" full_screen=\"\" vertical_align=\"top\" background_overlay=\"\" color_scheme=\"\" top_negative_margin=\"\" background_color=\"#ffffff\" bottom_negative_margin=\"\" background_image=\"\" highlighted=\"no\" parallax=\"\" parallax_offset=\"\" background_video_yt=\"\" yt_video_settings=\"\" background_video_mp4=\"\" background_video_ogg=\"\" background_video_webm=\"\" responsive=\"\" publish_datetime=\"\" expiry_datetime=\"\" el_id=\"\" el_class=\"\" el_style=\"\" lazy_load=\"no\" show_video_on_mobile=\"\"][bt_bb_row][bt_bb_column width=\"1\/1\"][bt_bb_text responsive=\"\" publish_datetime=\"\" expiry_datetime=\"\" el_id=\"\" el_class=\"\" el_style=\"font-size: 16px; line-height: 1.8;\"]\r\n\r\nA partire da un\u2019analisi dei punti di partenza e degli scenari, le aiuto a identificare i messaggi chiave, il tono di voce, il mix degli strumenti e gli stili di comunicazione pi\u00f9 coerenti, efficaci e distintivi per facilitare e sostenere i loro obiettivi.\r\n\r\nNel contesto della consulenza in comunicazione, un processo strutturato e misurabile di ufficio stampa gioca sempre un ruolo chiave nella composizione\u00a0 della strategia suggerita per l\u2019importanza che le media relations rivestono nella costruzione dell\u2019identit\u00e0 e nella reputazione aziendale.\r\n\r\nCos\u00ec come l\u2019attenzione e la sensibilit\u00e0 nel rendere pi\u00f9 percepibile e rilevante l\u2019impegno dell\u2019impresa sui temi della sostenibilit\u00e0 e della responsabilit\u00e0 sociale quale drive ormai imprescindibile per tenere insieme profitto e valore di lungo termine del brand.\r\n\r\nOltre a sviluppare la mia attivit\u00e0 di consulenza per conto di aziende e organizzazioni clienti, lavoro anche a supporto di agenzie di comunicazione e digital marketing in qualit\u00e0 di project manager o a supporto di team interni apportando la mia esperienza specifica.\r\n\r\nIl valore di questa collaborazione sta nell\u2019offrire seniority strategica, capacit\u00e0 esecutiva e client management in autonomia, unita all\u2019opportunit\u00e0 di creare sinergie di sviluppo commerciale comuni,\u00a0 implementando reciprocamente know how, raggio dei servizi offerti, sistema 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