{"id":3475,"date":"2019-02-27T17:34:46","date_gmt":"2019-02-27T17:34:46","guid":{"rendered":"https:\/\/caterinabanella.it\/demo\/?p=3475"},"modified":"2019-03-14T20:45:24","modified_gmt":"2019-03-14T20:45:24","slug":"la-sostenibilita-sul-serio-impariamo-da-ikea","status":"publish","type":"post","link":"https:\/\/caterinabanella.it\/?p=3475","title":{"rendered":"La sostenibilit\u00e0 sul serio? Impariamo da Ikea"},"content":{"rendered":"

Fare responsabilit\u00e0 sociale sul serio e sposare concretamente i principi dell\u2019economia circolare. Ci ha pensato Ikea<\/a>, colosso svedese che ha intrapreso fin da tempi non sospetti la strada della sostenibilit\u00e0 come pilastro strategico del business.<\/p>\n

Del resto, per un\u2019azienda che in un certo senso ha applicato il modello del fast fashion al settore dell\u2019arredamento e dell\u2019home styling rendendolo \u201cdemocratico\u201d \u2013 cambi il look di casa tua come e quando vuoi a poco prezzo e senza rinunciare a un pizzico di glamour \u2013 c\u2019era da aspettarsi una discesa anche nel campo del riciclo e del riuso.<\/p>\n

Come ha annunciato di recente il Ceo del colosso svedese, Jesper Brodin, l\u2019azienda dar\u00e0 ai suoi clienti la possibilit\u00e0 di riportare i propri mobili acquistati anche con la formula del leasing prendendone in affitto di nuovi, mentre in parallelo Ikea sistemer\u00e0 i vecchi dando loro nuova vita e rivendendoli.<\/p>\n

In questo modo l\u2019azienda sposa ancora di pi\u00f9 l\u2019ottica della sostenibilit\u00e0 ma in una logica di ulteriore fidelizzazione del cliente. Il sistema di affitto per la restituzione dei mobili nel corso del tempo \u00e8 ancora in fase di test, ma l\u2019idea \u00e8 proprio quella di soddisfare i bisogni di novit\u00e0 e qualit\u00e0 del cliente in una logica di economia circolare.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fare responsabilit\u00e0 sociale sul serio e sposare concretamente i principi dell\u2019economia circolare. Ci ha pensato Ikea, colosso svedese che ha intrapreso fin da tempi non sospetti la strada della sostenibilit\u00e0 come pilastro strategico del business. Del resto, per un\u2019azienda che in un certo senso ha applicato il modello del fast fashion al settore dell\u2019arredamento e […]<\/p>\n","protected":false},"author":11,"featured_media":3476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-3475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilita"],"yoast_head":"\nLa sostenibilit\u00e0 sul serio? 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