{"id":3546,"date":"2019-07-09T07:12:35","date_gmt":"2019-07-09T07:12:35","guid":{"rendered":"https:\/\/caterinabanella.it\/demo\/?p=3546"},"modified":"2019-07-18T07:57:55","modified_gmt":"2019-07-18T07:57:55","slug":"diamo-i-voti-a-un-buon-ceo","status":"publish","type":"post","link":"https:\/\/caterinabanella.it\/?p=3546","title":{"rendered":"La CSR da i voti al Ceo perfetto"},"content":{"rendered":"<p>Secondo l\u2019ultimo rapporto del Reputation Institute, \u00e8 la corporate social responsibility ad avere oggi un peso fondamentale nella percezione della reputazione di un Ceo. In altri termini, nello scenario attuale caratterizzato da una crescente sensibilit\u00e0 alle questioni ambientali e sociali, il mero profitto non basta pi\u00f9 per conquistare la stima dell\u2019opinione pubblica e degli stakeholder chiave. Ai leader viene sempre pi\u00f9 chiesto di affiancare l\u2019attenzione al fatturato alla creazione di impatti sociali ed ambientali positivi.<\/p>\n<p>Non tiene pi\u00f9 insomma un assessment di performance basato solo su quanto si \u00e8 capaci di far crescere il fatturato o di accelerare la spinta all\u2019innovazione come chiavi per ottenere una reputazione infallibile. Un esempio? Nel 2018, la classifica del Reputation Institute vedeva Sundar Pichai, chief executive officer di Google, occupare il primo posto del Global ceo RepTrak. Nel 2019, Pichai non compare neanche nelle prime 10 posizioni del ranking ma solo all\u2019ottantottesima, malgrado una revenue di 136 miliardi di dollari. I due pilastri del business, la creazione di valore riconosciuta dal mercato, e quindi dai numeri, e la percezione di questo valore da parte di opinione pubblica e stakeholder \u2013 leggi anche media e gruppi di interesse \u2013 assumono un peso fondamentale e chi \u00e8 a capo di un\u2019azienda deve dare il buon esempio e dimostrare di averlo ben compreso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Secondo l\u2019ultimo rapporto del Reputation Institute, \u00e8 la corporate social responsibility ad avere oggi un peso fondamentale nella percezione della reputazione di un Ceo. In altri termini, nello scenario attuale caratterizzato da una crescente sensibilit\u00e0 alle questioni ambientali e sociali, il mero profitto non basta pi\u00f9 per conquistare la stima dell\u2019opinione pubblica e degli stakeholder [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,54,55,38],"tags":[],"class_list":["post-3546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attualita","category-corporate-social-responsibility","category-responsabilita-sociale-dimpresa","category-sostenibilita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La CSR da i voti al Ceo perfetto - Caterina Banella<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caterinabanella.it\/?p=3546\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La CSR da i voti al Ceo perfetto - Caterina Banella\" \/>\n<meta property=\"og:description\" content=\"Secondo l\u2019ultimo rapporto del Reputation Institute, \u00e8 la corporate social responsibility ad avere oggi un peso fondamentale nella percezione della reputazione di un Ceo. In altri termini, nello scenario attuale caratterizzato da una crescente sensibilit\u00e0 alle questioni ambientali e sociali, il mero profitto non basta pi\u00f9 per conquistare la stima dell\u2019opinione pubblica e degli stakeholder [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/caterinabanella.it\/?p=3546\" \/>\n<meta property=\"og:site_name\" content=\"Caterina Banella\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-09T07:12:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-18T07:57:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/caterinabanella.it\/wp-content\/uploads\/2019\/07\/CSR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caterina Banella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cbanella\" \/>\n<meta name=\"twitter:site\" content=\"@cbanella\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caterina Banella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/caterinabanella.it\\\/?p=3546#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/caterinabanella.it\\\/?p=3546\"},\"author\":{\"name\":\"Caterina Banella\",\"@id\":\"https:\\\/\\\/caterinabanella.it\\\/#\\\/schema\\\/person\\\/b209ba486b5fa2ca7af0c8204335b9ed\"},\"headline\":\"La CSR da i voti al Ceo perfetto\",\"datePublished\":\"2019-07-09T07:12:35+00:00\",\"dateModified\":\"2019-07-18T07:57:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/caterinabanella.it\\\/?p=3546\"},\"wordCount\":221,\"image\":{\"@id\":\"https:\\\/\\\/caterinabanella.it\\\/?p=3546#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/caterinabanella.it\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/CSR.jpg\",\"articleSection\":[\"Attualit\u00e0\",\"Corporate Social Responsibility\",\"Responsabilit\u00e0 Sociale d'impresa\",\"Sostenibilit\u00e0\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/caterinabanella.it\\\/?p=3546\",\"url\":\"https:\\\/\\\/caterinabanella.it\\\/?p=3546\",\"name\":\"La CSR da i voti al Ceo perfetto - 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