{"id":3594,"date":"2020-03-27T12:28:09","date_gmt":"2020-03-27T12:28:09","guid":{"rendered":"https:\/\/caterinabanella.it\/demo\/?p=3594"},"modified":"2020-11-25T13:21:30","modified_gmt":"2020-11-25T13:21:30","slug":"il-marketing-al-tempo-del-corona-virus-consigli-utili-per-la-ripartenza","status":"publish","type":"post","link":"https:\/\/caterinabanella.it\/?p=3594","title":{"rendered":"Il marketing al tempo del Corona Virus: consigli utili per la Ripartenza"},"content":{"rendered":"

In settimane difficili come queste la tentazione di imprenditori e professionisti pu\u00f2 essere di stare fermi in attesa che le cose tornino alla normalit\u00e0 e l\u2019economia riprenda, ma io non la vedo cos\u00ec.<\/p>\n

Dico la mia, con l\u2019aiuto di qualche personaggio noto da Warren Buffet a Elettra Lamborghini, in un articolo che prova a stimolare una riflessione, che in primo luogo \u00e8 emersa a livello personale, su come attraversare questo momento cos\u00ec drammatico con il massimo beneficio possibile.<\/p>\n

Iper-evoluzione, apprendimento, valore per i clienti, relazioni umane al primo posto, sono solo alcune delle parole guida che mi hanno ispirato a partire dalla considerazione che il signor \u201cnormalit\u00e0\u201d\u00a0 non torner\u00e0 pi\u00f9 perch\u00e9 \u00e8 morto da un pezzo. E questo ben prima del contagio, e allora visto che non sar\u00e0 l\u2019ordinario a rimetterci in moto sul mercato, non sar\u00e0 lo stesso modello di business, la prima cosa \u00e8 prepararsi a cambiare pelle.<\/p>\n

La seconda \u00e8 concentrarsi sulla Ripartenza e scoprire quell\u201980\/20 di paretiana memoria che ci permetter\u00e0 di\u00a0 governare il caos in cui siamo e saremo immersi per un bel po\u2019.<\/p>\n

E poi qualche consiglio pratico da applicare subito, in particolare sotto il profilo delle strategie di comunicazione con il mercato.<\/p>\n

Dal focus sulla progettazione dei contenuti, alla solidariet\u00e0 strategica, dalla definizione del proprio Piano B digitale, all\u2019adozione di nuovi paradigmi integrati secondo l\u2019approccio che ho definito #FunnelPR e molto altro.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In settimane difficili come queste la tentazione di imprenditori e professionisti pu\u00f2 essere di stare fermi in attesa che le cose tornino alla normalit\u00e0 e l\u2019economia riprenda, ma io non la vedo cos\u00ec. Dico la mia, con l\u2019aiuto di qualche personaggio noto da Warren Buffet a Elettra Lamborghini, in un articolo che prova a stimolare […]<\/p>\n","protected":false},"author":11,"featured_media":3597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,1],"tags":[],"class_list":["post-3594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news"],"yoast_head":"\nIl marketing al tempo del Corona Virus: consigli utili per la Ripartenza - Caterina Banella<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caterinabanella.it\/?p=3594\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il marketing al tempo del Corona Virus: consigli utili per la Ripartenza - Caterina Banella\" \/>\n<meta property=\"og:description\" content=\"In settimane difficili come queste la tentazione di imprenditori e professionisti pu\u00f2 essere di stare fermi in attesa che le cose tornino alla normalit\u00e0 e l\u2019economia riprenda, ma io non la vedo cos\u00ec. 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